Sam has worked with some of New Zealand’s most iconic businesses and has developed a unique approach to defining, shaping, and creating brand experiences. Working at scale and pace across a range of sectors including travel, FMCG, retail, hospitality, tourism, agriculture, building, infrastructure, and finance.

With over 25 years experience working across corporate and commercial sectors in New Zealand, the United Kingdom (London) and the United States (New York), Tony Masterantonio has a genuine knack for bringing strategically sound ideas to life through intelligent design.