Colorsteel
Colorsteel
Overview
Over the past few years, COLORSTEEL has undergone a significant transformation — evolving from a generic building material into a distinct and celebrated part of New Zealand’s architectural identity.
We worked with the team at New Zealand steel to bring consistency, precision, and clarity to the brand. Creating a series of brand experiences that help to showcase what’s possible with COLORSTEEL and connect with architects, designers, and homeowners across Aotearoa.
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+64%
Increase in online enquiries within the first 3 months.
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x2
Faster load time after website redesign.
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+38%
Growth in returning users.
Credits & Recognition
Kate Williams
Creative Direction
Emma Ng
Design Lead
Jack Morton
Strategy & Copywriting
Hana Liu
Motion Design
Gold - Best Visual Identity
DINZ Best Awards 2024
Winner - Digital Website Design
AGDA Design Awards 2024
Finalist - Brand Refresh
Transform Awards ANZ 2023